How to create UTMs for Facebook Ads

In this article I will show you how to create, the correct way, UTMs on Facebook Ads Manager

I have determined that the best way to use them while I run PPC ads is this!

https://www.example.com/?utm_source=Facebook&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

Meaning that this parameter should always be at your ads.

utm_source=Facebook&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

You need to login into your Facebook Ad Account and go to the Ads level find the ad you want and press Edit.

When the Ad Page pops up scroll down until you find the URL Parameters section. Then click on Build a URL Parameter.

Then the URL Creation Page will appear. Add the following values in the fields.

Campaign Source: Facebook

Campaign Medium: cpc

Campaign Name: {{campaign.name}}

Campaign Content: {{campaign.content}}

Press Apply and your are good to go